Emerdata is the new Cambridge Analytica

After the controversy surrounding the Facebook data use by UK firm Cambridge Analytica, the name became tainted with bad karma. The company since announced that it is shutting down it's operations.

But this is only temporary, as the same people who ran Cambridge Analytica have already set up a new company. The name of this company is Emerdata and it has the same group of people, including Erik Prince. Investment is said to come the middle east.

More: Cambridge Analytica is out of business, but its heavy hitters have reopened under a new name